Thinking Sustainable: Project Week Encourages Students to Develop New Business Ideas

Activity Joined by 130 Wittenborg Bachelor’s Students in Apeldoorn

To encourage students to reflect on sustainability in business and help them develop relevant skills, Wittenborg recently held a Project Week on this topic in Apeldoorn. Participants were tasked with exploring and developing a sustainable business idea, culminating in the creation of a comprehensive Business Canvas. In doing so, they addressed areas such as renewable energy, waste reduction, sustainable agriculture, eco-friendly products and social enterprises. 

A total of 130 bachelor’s students from phases 1 and 2 participated in the activities, working in groups. Each team had to analyse market trends, potential competitors, target audiences and the environmental and social impact of their business. The Business Canvas required detailed sections on key partners, activities and resources, value propositions, customer relationships, channels, customer segments, cost structure and revenue streams. 

In addition to preparing a presentation video, students were also required to submit a 3,000-word group report and a self-evaluation form. The 10-minute presentation included the group’s 5-minute presentation followed by 5 minutes of feedback from another team that had been paired with them. 

Wittenborg Examinations Manager & Senior Lecturer Lucy Omwoha said that the Project Week’s goal was to help students develop hands-on skills and the ethical consciousness needed for responsible entrepreneurship.  

“This topic is important since sustainability is a prominent issue in global business today. It was inspiring to watch students work creatively and critically on this issue and develop some innovative and thoughtful business ideas. The teamwork, presentations and commitment indicated intense learning and applicability to the real world,” she highlighted.  

Rwandan International Bachelor of Administration (IBA) student Victor Kanyangira Uwizeye commented that he was excited and motivated to participate in the Project Week as a mentor. “I especially enjoyed guiding others and gained more knowledge on how to lead effectively and make decisions that are positive for everyone involved. On top of that, I developed skills such as teamwork, problem-solving, coordinating groups, conducting research and presenting ideas effectively.” 

Rosine Cyezuwera, also an IBA student from Rwanda and also a mentor in the Project Week, points out the benefits of activities like this for students: “It allows them to acquire skills that are outside of class and also motivates them to think about what is going on in the real business world, while being part of a team of diverse people.” 

WUP 03/04/2025 
by Ulisses Sawczuk 
©WUAS Press 

Events Include Coffee Tastings, Cultural Festivals, Street Parties, and More

Spring is in full swing, and Amsterdam is buzzing with exciting events throughout April. Whether you're looking for street parties, music festivals, cultural experiences, or food and wine celebrations, there’s something for everyone. Here’s your ultimate guide to making the most of this month in the city.

The Amsterdam Coffee Festival – 3 to 5 April

For caffeine lovers, the Amsterdam Coffee Festival brings together the best local roasters for three days of coffee-fueled excitement. Don't miss it.

Yard Sale at De Tuinen Van – Various Dates

Looking for affordable plants? Head to De Tuinen Van on the first weekend of the month for discounted plants, from small cuttings to large houseplants. Free entry from 11:00 – 16:00 at Overschiestraat 188A.

Amsterdam Wine Festival – 4 to 6 April

Taste over 200 wines from Chile, Australia, New Zealand, and South Africa at the Markthal in Amsterdam. Enjoy live music, food, and wine challenges.

Immersive Experience at Fabrique des Lumières – Land of the Pharaohs

Step into the world of ancient Egypt in this breathtaking immersive exhibition. A must-visit for history and art lovers.

24 Hours Zuidoost – 12 April

Explore 24 hours of free activities in the vibrant Zuidoost district! Whether you love music, sports, architecture, food, or hidden cultural gems, this is your chance to discover one of Amsterdam’s most diverse neighbourhoods. Keep an eye out for themed routes and local tips. This event is part of the Amsterdam 750 celebrations!

King’s Day Celebrations – 26 April

The biggest party of the year is here! On King’s Day, Amsterdam transforms into one massive festival with street parties, live music, and boat parades. Some of the best free street parties will take place in the Jordaan, Amstelveld, Westerpark, and Nieuwmarkt. For a special experience, check out the King’s Land Festival at Olympisch Stadion (€56, from 12:00).

Easter Weekend in Amsterdam – 20 and 21 April

Celebrate Easter with festivals and family fun. Head to Ratherlost at Lofi for a unique party experience, or join the Easter Sunday Warehouse Rave at Der Hintergarden. For a more family-friendly vibe, check out Family Easter at Ruigoord.

Lowlander Beer & Food Tasting – Various Dates 

Join Lowlander Botanical Bar & Kitchen for a beer and food tasting experience.

WUP 02/04/2025 
by Erene Roux 
©WUAS Press 

Green4ADU Focus Groups Explore Ways to Offer Environmental Education to Adults

Erasmus+ Project Involves Wittenborg and Partners from Greece, Italy, Germany and Spain

The Erasmus+ project Green4ADU has held a series of insightful focus groups with adult educators and learners, organised by the initiative’s member organisations in their respective countries. In addition to Wittenborg, Green4ADU includes educational institutions Apostolina Tsaltampasi Kai Sia EE, SME (Greece), CEIPES ETS (Italy), Interchange Non-Profit gUG, NGO (Germany) and BB&R (Spain). In the Netherlands, the focus group meetings took place online and at Wittenborg in Apeldoorn, respectively on 21 February and 5 March, after Green4ADU's launch in January 2025. 
 

During the sessions, participants had the opportunity to share their insights and offer ideas for the project. Green4ADU aims to educate adults who are developing skills and seeking to improve their environmental competencies in order to enhance their employability. Among other topics, the initiative focuses on green technologies, ways to mitigate climate change and other knowledge relevant to the changing job market. 

Wittenborg Associate Professor Cha-Hsuan Liu adds that the project seeks to foster participants’ personal development as well as an inclusive learning environment. “It is not only beneficial from a professional perspective, but it also allows participants to improve their quality of life by addressing the challenges posed by climate change. This also supports government efforts, which require everyone’s contribution to succeed.” 

With the goal of contributing to the development of Green4ADU’s curriculum, workshops and courses, the focus groups discussed topics such as the green skills required by the market and the challenges involved in teaching them. Additionally, the educators shared their practical experience with the project’s target audience. 

The first focus group, targeted at Wittenborg educators, included Rauf Abdul, Ad Kil, Gilbert Silvius, Dadi Chen and Isaac Acheampong. The second meeting brought together four educators from ADAMMOB: Raquel García Aneiros, Miguel Caneda Barreiro, Oksana Shamonova and Francesco Orlando. Both sessions were hosted by Wittenborg Associate Professor Cha-Hsuan Liu, with the project being coordinated by Erasmus+ Project Administrator & Researcher Jian Liu. 

According to Cha-Hsuan Liu, the discussions offered a good mix of theoretical and practical knowledge. "Right now, we have two main directions for the project in the Netherlands. The first is to raise participants' awareness and understanding of green technologies. The second is to equip them with the technical skills necessary for these jobs. We hold partner meetings every month, where Green4ADU members from the five countries have the opportunity to exchange ideas and summarise the opinions gathered from the focus groups conducted in each country. This further broadens our perspectives on green skills training,” she said.

WUP 01/04/2025 
by Ulisses Sawczuk 
©WUAS Press 

It’s Looking a Lot Like Spring: Discover April’s Top Attractions in Apeldoorn

Events Include Beer Festivals, Music Concerts, Free Art Performances and More

Spring is finally here, and as the weather gradually warms, more and more activities start popping up in Apeldoorn. If you're looking for things to do in April, here are some of the month’s most exciting attractions. 

Enjoy a cold beer  

On 1 April, local brewery Puik Bieren (Beekstraat 10) will celebrate its 10th anniversary. To mark the occasion, their entire collection of beers - nearly 50 varieties - will be available for tasting on Saturday, 5 April, starting at 15:00. With free admission, the event will feature music by DJ Leon Puike Vinyl from 18:00.  

Also on 5 April, from 15:00 to 22:00, Caterplein square will open the terrace season with the Spring Beer Festival (‘Lentebierfestival’), featuring a wide range of spring beers, delicious snacks and live music. 

Culture at your neighbour’s 

How about experiencing the art created by Apeldoorn’s residents? Every year, Culture at Your Neighbour’s (‘Cultuur bij je buur’) offers free performances by amateur and professional artists in homes, gardens, neighbourhoods and community spaces. Expect music, theatre, visual art, storytelling and more. This year’s events take place on 12 April, and the full programme is available here.

Music for all tastes

Held annually on a Saturday in April, the international event Record Store Day aims to celebrate the culture of independently owned record stores. In Apeldoorn, the event will take place at Mansion24 (Leienplein 5-9) on 12 April, starting at 12:00. The programme will feature performances in various styles, including rap, electronic music, rock, folk and pop.

Fans of jazz classics, vintage music and other styles can enjoy a free concert by Big Band Apeldoorn on 13 April, from 14:30 to 16:30, at De Babbel (Hoofdstraat 190). It’s the perfect opportunity to enjoy some cheerful tunes while sipping a drink.

Prince’s Night and King’s Day 

To celebrate a major national holiday in the Netherlands, Apeldoorn will host a series of events from the evening of 25 April (Prince's Night) to 26 April (King's Day, or ‘Koningsdag’). The city will be teeming with concerts, dance parties and food and drink options at various locations. Check the full programme here.  

The love that remains  

or an ongoing series of exhibitions, CODA (Vosselmanstraat 299) invites artists and writers to curate a show from the museum’s collection, selecting objects based on their own insights and inspirations. To create the exhibition ‘The love that remains’, Amsterdam-born artist Sioe Jeng Tsao has selected items from CODA’s extensive jewellery collection, as well as personal belongings, featuring objects from China, West Africa and Java, among other locations. Tsao’s work explores themes such as identity, heritage, intersectionality, community-building and resilience. The exhibition is open for visits until 1 June. For tickets and more information, visit CODA’s website.  

WUP 31/03/2025 
by Ulisses Sawczuk 
©WUAS Press 

International Food & Karaoke Night Brings Students Together

International Food & Karaoke Night Brings Students Together

On 12 March, Wittenborg’s Amsterdam study location hosted a lively International Food & Karaoke Night, organised by the student-led event committee. The evening brought together students, staff and lecturers for a relaxed night of food and music.

Nikita Pahwa, Assistant Professor of Applied Sciences, also took the stage to sing, saying, “We had a lot of fun!”, adding that the event was a great way to bring people together through food and music.

Participants made dishes from their home countries, including Türkiye, Iran, Russia, India and the Netherlands, creating a diverse spread of international flavours. “What stood out to me the most was learning about the stories behind the food people brought,” said Rohan David, Customer Relations & Support Office Assistant Intern. “Hearing why the dishes were special in their culture made the event even more meaningful.”

The karaoke session was a hit. Leila Keller, Wittenborg student and Head of the Event Committee, mentioned, “I am very happy with the outcome, I think people had fun and the food was gone fast.”

This event is just one of many organised by the Event Committee at Wittenborg’s Amsterdam study location over the past year. Previous events included ice skating, a scenic canal tour by boat, a Halloween party, and much more. The committee continues to bring students and staff together through a range of fun and engaging activities.

The International Food & Karaoke Night gave everyone the chance to bond over food, music and shared experiences. “The more the merrier,” Leila added, expressing her hope that future events will draw in even more people.

WUP 28/03/2025 
by Erene Roux 
©WUAS Press 

Wittenborg Welcomes Diverse Cohort for April 2025 Intake

Students from Over 14 Countries Begin Their Wittenborg Journey

As spring breathes new life into the Netherlands, Wittenborg University of Applied Sciences has welcomed more than 80 new students for its April 2025 intake. These students will be pursuing their studies at Wittenborg's Apeldoorn, Amsterdam and Munich study locations, representing over 14 different countries, including South Africa, India, Sri Lanka, Uzbekistan, Vietnam, Türkiye, Egypt and more.

New students have enrolled in a variety of programmes, spanning Bachelor of Business Administration (BBA), Master of Business Administration (MBA), Master of Business Management (MBM) and Pre-Master courses. Their chosen specialisations reflect Wittenborg’s commitment to academic diversity, covering fields such as Data Analytics, International Management, Hospitality, Artificial Intelligence and Entrepreneurship.

A Week of Orientation and Connection

To ensure a smooth transition into life as an international student, Wittenborg hosted a comprehensive Introduction Week across its study locations. Students engaged in essential sessions such as 'My Study Journey', providing them with insights into academic expectations, and an Exam Orientation, which familiarised them with Wittenborg’s assessment process. Workshops on academic skills, intercultural communication and ICT services were also offered to equip students with the necessary tools for success.

A unique highlight in Apeldoorn was the introduction to Wittenborg’s TikTok profile, where students are invited to contribute content and showcase their experiences as part of the school's community. Additionally, a Q&A session on legal registration and work placements provided valuable information on part-time job opportunities in the Netherlands. To round it off, students, faculty and staff came together for a Meet & Greet Lunch, creating an opportunity for networking and building new connections.

Stephen Orme, Head of Business Development and Operations at Wittenborg, delivered a heartfelt welcome to the new students during the lunch. Reflecting on his own experiences, he shared:

“Welcome to the Netherlands! I was just three years old when I came here, and I’ve spent my whole life working in higher education. It has been great to see so many students here, and the diversity is truly inspiring. This is very much the culture of Wittenborg."

Orme encouraged students to go out and connect with the Dutch, as there are many events happening at this time of year. "It’s a great time to arrive, so explore everything around you. You’re in the heart of the Netherlands—there is so much more to this country than just Amsterdam. It’s easy to travel from Apeldoorn to other places, and some of the smaller towns are really nice."

He added that while studying hard is important, exploring the local culture also brings benefits. "I encourage you to learn Dutch—it’s fun, useful, and not as difficult as everyone makes it out to be. And don’t worry, it’s not as dark outside anymore either. Eet smakelijk!”

Student Spotlight: Jasmine Shaw

Among the new students is Jasmine Shaw, from KwaZulu-Natal, South Africa, who is pursuing her Marketing Communication & Information (MCI) degree in Apeldoorn. Having previously lived in the Netherlands in 2019, Jasmine was eager to return—this time, as a student.

“I love Dutch people; they are very warm, friendly, and honest. That’s one of the reasons I came back. Wittenborg has been great so far—the staff have been really helpful, and I love my accommodation. The Introduction Week has been a lot to take in, but every single question I’ve had has been answered.”

With aspirations to work in digital media, Jasmine is excited about her academic journey at Wittenborg.

With six intakes per year, Wittenborg remains dedicated to offering flexibility for students to begin their studies

WUP 27/03/2025 
by Erene Roux 
©WUAS Press

From Albania to Kazakhstan: Wittenborg Connects with Students Worldwide

A Recap of Wittenborg’s Global Engagement in 2025

In February and March 2025, Wittenborg University of Applied Sciences attended various education fairs across Albania, the Baltics, Kyrgyzstan and Kazakhstan, meeting hundreds of prospective students interested in studying in the Netherlands.

Tirana, Albania

Kejsi Hoxha, Study Location & CRM Manager, represented Wittenborg in Tirana, Albania, on 21 February at the Open University Stands Day - Career Week, organised by Turgut Ozal Education Company.

More than 650 high school students visited the event, eager to explore their future study opportunities abroad. Hoxha engaged with students, answering their questions about Wittenborg’s different programmes and its international environment.

She said: "The purpose of this event is for high school students to be introduced to university opportunities on both a national and international level. By the end of the event, the final-year students should have identified at least 10 top universities they would like to attend after graduation."

When asked about the most enjoyable aspects of the event, Hoxha noted: "The students were really motivated. I liked how the event was organised."

Reflecting on the overall outcome, she shared: "Students are very keen to study abroad. The top countries they were interested in were the United Kingdom, the United States, and the Netherlands, with a noticeable increase in demand for the Netherlands compared to last year. What stood out to me was that most of the participating schools were offering business programmes, highlighting the strong interest among students in business degrees. Some of the most popular Wittenborg programmes were the MCI in AI & Cyber Security, IBA in Real Estate Management, and EBA in Entrepreneurship & FinTech."

When asked if she interacted with any interesting individuals or gained any key insights, Hoxha said: "I spoke with several students who were particularly interested in studying in the Netherlands, many of whom found Wittenborg’s programmes very appealing. Most of them had siblings studying in the Netherlands, which motivated them to join as well. However, their main concern was accommodation, and they were relieved to hear that we offer accommodation on-site."

The Baltics

Michael Sheppard, Recruitment & Sales Representative, and Marlon Birdsall, Customer Relations Administrator, travelled to the Baltics from 28 February to 2 March for Kalba’s Education and Career Fair 2025. They visited Riga, Latvia’s capital, and Vilnius, Lithuania’s capital, meeting students at different stages of their educational journey.

Birdsall noted that the majority of students they met were between 16 and 18 years old, with some recent bachelor graduates also expressing interest in Wittenborg’s master's programmes.

Reflecting on the fair, Birdsall said:

"What I enjoyed the most was the facilities around the event, they were really good. We had the Scantact app, where we could scan students' QR codes and directly import the leads. In Lithuania, we met a lot of young students who would only start their studies in about two years. In Latvia, there were some really good students and interesting potential candidates." 

Central Asia

Mykhailo Huba, Regional Admissions Manager, represented Wittenborg at the Central Asia Education Fair in Astana, Kazakhstan, on 22 February, followed by the WoExpo Fair in Bishkek, Kyrgyzstan, on 26 February.

Sharing his experience, Huba provided unique insights into the cities he visited.

Astana, Kazakhstan

"Astana is a modern capital built just over 30 years ago. Located in the middle of the steppe, it experiences harsh winters, with temperatures dropping to -30°C. The city serves as a hub for work and study rather than leisure, offering a unique blend of Soviet-era influences without the propaganda. It is also home to Nursultan Nazarbayev University, the largest university in Central Asia."  

Bishkek, Kyrgyzstan

"Bishkek is a Soviet-era capital with architecture that has not aged well, as many buildings were originally designed to be temporary. However, it is a haven for gastro-tourism, offering some of the best and most affordable food in the region. Just outside the city, Issyk-Kul, a stunning high-altitude lake, provides an ideal destination for hiking." 

WUP 26/03/2025 
by Erene Roux 
©WUAS Press 

Wittenborg President Participates in PIE Live’s ‘Eurovision’ Session

The Pie LIVE Europe 2025 Gathers over 800 Higher Education Professionals in London

From 11 to 12 March, Wittenborg President Peter Birdsall participated in The PIE Live Europe 2025, an event that brought together in London over 800 higher education professionals representing nearly 400 institutions from 40 countries. The annual initiative is organised by The PIE, a news and events group dedicated to connecting the education sector and strengthening its networks. 

The programme included numerous presentations, workshops and lectures, along with networking activities. Additionally, business-to-business organisations and large educational agencies had the opportunity to set up stands to promote their services. 

One of the highlights of PIE Live this year was the EAIE Eurovision session, which included Birdsall representing the Netherlands, along with representatives from Germany, France, Switzerland, Ireland and Sweden. Each participant had four minutes to deliver their speech, focusing on the current state of international education in their respective countries. The audience voted for the best pitch, with Sweden taking first place.

In his speech, the Wittenborg president discussed the current political climate in the Netherlands, highlighting that the Dutch government is considering new legislation that could significantly restrict the influx of international students by limiting the number of English-language programmes at public universities. Creatively weaving the titles of past Eurovision hits into his pitch, Birdsall underscored the inconsistencies and risks posed by the proposed legislation and encouraged policymakers to embrace an open, global and liberal approach. 

“Last year I was invited to speak on a panel about the political situation in the Netherlands at PIE Live and this year they have changed the format to reflect a more relaxed approach through this idea of Eurovision. This allowed them to give space to people for updates on various things going on in international education in Europe,” he said.  

Birdsall concluded by praising the event’s atmosphere. “Participating in PIE is always a pleasure, as it allows us to meet up with people from the industry, including old and new friends. It’s an easy-going event, where the main focus is on networking.”

WUP 25/03/2025 
by Ulisses Sawczuk 
©WUAS Press

Wittenborg Attends Busy Bees Project Meetings in Lleida, Spain

Initiative Seeks to Foster Digital and Green Transitions in Education and Industry

From 11 to 12 March, Wittenborg participated in a series of meetings organised by the Busy Bees project in Lleida, Spain. The school was represented by Associate Professor Vanessa de Oliveira Menezes and Project Administrator & Researcher Jian Liu.  

Sponsored by Erasmus+, Busy Bees involves partners from five European countries: Italy, Hungary, Spain, Turkey and the Netherlands. The initiative is designed to bridge the gap between higher education courses and market demands in topics such as digital and green marketing.  

The project seeks to develop a ‘Business Game Methodology for Twin Transition in Higher Education’, where student teams compete to create a solution based on a challenge posed by a company in their specific study sector. Simultaneously, the students will receive training on skills related to the two areas of the twin transition – digital and green competencies – to develop a solution for the company’s problem. 

The meetings were held at La Escola del Treball, a century-old public institution dedicated to education and professional training, and one of the project’s partners. During their time in Lleida, the Wittenborg researchers had the opportunity to observe how the Spanish partner conducted the kick-off of the pilot project. The same pilot project will be implemented at Wittenborg during the April Block’s Project Week. 

According to Associate Professor Vanessa de Oliveira Menezes, these meetings provide a valuable opportunity to gather up-to-date information, share experiences and build connections with other partners. "Participating in the Busy Bees project has been a very rewarding experience, and we are excited to bring the pilot project to the Netherlands next month. This initiative addresses pressing topics that will define the parameters for education and industry over the coming decades, and it’s great that Wittenborg is actively involved in this process,” she said.

WUP 24/03/2025 
by Ulisses Sawczuk 
©WUAS Press