Students Explore Gender Equality in Business and Society During December Project Week

https://www.wittenborg.eu/students-explore-gender-equality-business-and-society-during-december-project-week.htm

Students Showcase Innovative Solutions Through Posters

From 15 to 17 December 2025, bachelor’s students came together for Wittenborg’s December Block Project Week, placing gender equality at the centre of business and societal debate. Built around the United Nations’ Sustainable Development Goal (SDG) #5: Gender Equality, the three-day programme challenged students to critically examine real-world inequalities and develop research-driven solutions that promote inclusion, equity and sustainable impact.  

Throughout the Project Week, students explored gender equality across a wide range of organisational and societal contexts, including leadership, pay equity, entrepreneurship, marketing and technology. Working with data and case studies, students applied analytical, creative and strategic thinking to propose actionable recommendations aligned with the targets of SDG 5.    

Keynotes and Expert Perspectives  

The Project Week opened on 15 December at Wittenborg’s Spoorstraat campus with an introductory session, followed by a welcome address from Wittenborg President Peter Birdsall. The programme featured a keynote speech by Noha Shafik, who engaged students in discussions around purpose, values and wellbeing.  

Reflecting on her interaction with the students, Shafik praised their engagement and curiosity. “Your energy and vibe were amazing. The deep, insightful questions made me genuinely happy and reminded me why I love these conversations,” she said.  

She explained that the discussions strongly aligned with her mission to raise awareness about discovering one’s values and purpose, staying connected to one’s authentic self and understanding how this supports wellbeing and life choices. Shafik emphasised her commitment to continuing this message across universities, companies, schools and communities.  

The keynote was followed by a panel introduction featuring Lucinda Douglas, Awura Abena Simpe, Robert Muster and Tim Birdsall, who later contributed video reflections on gender equality. They shared insights on leadership, organisational culture and policy in advancing gender equality within the workplace and beyond.  

Later, Simpe, a soft skills expert specialising in Gen Z and Gen Alpha, highlighted the importance of an intersectional approach to gender equality.  

She noted that women are not a uniform group and that differences in culture, age and neurodiversity must be considered when designing inclusive strategies. Simpe also stressed the growing importance of emotional intelligence in leadership, arguing that while artificial intelligence continues to develop, the ability to connect with and manage people will remain a key leadership advantage.  

She encouraged students to focus on creating consistent and strategic impact, emphasising that progress is most effective when pursued collaboratively.  

Douglas addressed the role of interpersonal skills in driving meaningful change. She highlighted the importance of challenging existing attitudes around gender equality and encouraged men to actively support and advocate for women.  

Douglas advised students to take ownership of their personal and professional journeys, acknowledging that while progress can be challenging, meaningful change begins by taking the first step and “starting to write your own book”.  

Birdsall emphasised the value of seeking diverse perspectives, encouraging students to look beyond their own viewpoints. He highlighted the importance of humility and openness, reminding participants that engaging with perspectives different from their own is essential to building inclusive and balanced conversations.

Research-Driven Group Work and Poster Presentations  

On 16 December, students worked in assigned groups to develop research-driven posters aligned with specific targets of SDG 5. The final day was dedicated to finalising and presenting these posters during the Project Challenge, where they were evaluated by a jury.  

The poster presentations covered a broad range of topics related to gender equality in business and society. These included how organisations address harmful cultural practices, gender diversity in Fortune 500 companies with strategies to enhance representation and corporate initiatives to prevent workplace harassment, with examples from companies such as Amazon and Unilever.  

Other projects examined microfinance for women and how access to credit empowers women, as well as solutions proposed by global leaders through corporate compliance and governance.  

Additional posters focused on corporate strategies supporting work–life balance and caregiving responsibilities, universal access to reproductive health and the creation of safe spaces for women, equal rights to economic resources and the role of law and policy in advancing gender equality. 

Together, the projects highlighted the complexity of gender equality and demonstrated the need for multifaceted and context-specific approaches to achieving gender equality. 

WUP 19/12/2025 
by Erene Roux 
©WUAS Press 

Tags
#SDG5: Gender Equality
#projectweeks
#Internationalisation
#internationalstudent
#Diversity
#Ethics
#apeldoorn
#research

Festive Fun and Holiday Cheer: Wittenborg Wraps Up 2025

https://www.wittenborg.eu/festive-fun-and-holiday-cheer-wittenborg-wraps-2025.htm

Wittenborg Celebrates 2025 with Festive Gatherings in Apeldoorn and Amsterdam

Wittenborg University of Applied Sciences wrapped up 2025 with two festive year-end events in Apeldoorn and Amsterdam, bringing together students, staff and alumni for music, drinks, dancing and community celebrations.

On 17 December, Wittenborg hosted its annual Christmas Drink Event at the Old Irish Pub in Apeldoorn. The gathering followed the conclusion of the SDG Gender Equality themed Project Week in the December block and began shortly after students completed their poster competition assessments. As one of Wittenborg’s well-established events, the evening focused on community spirit, holiday cheer and informal networking.

Sophia Faraji, External Relations & Events Manager, said the event “captured a wonderful sense of togetherness and celebration. It was great to see everyone relaxed and enjoying themselves, as it truly reflected the spirit of the season.”

The evening also served as the platform to announce the new Student Representatives. The election, held earlier in December, appointed Jasmine Shaw, Shelly Anand and Arshia Baharloueiyan as the top-voted representatives.

Shaw said, “I had a fantastic time. The Christmas lights sparkled and the energy of students and staff was high. It’s always such a good vibe when we can all be together in a positive and casual environment after working hard at project week.”

Baharloueiyan, who also dressed up as Santa, shared, “Playing Santa was a blast. Putting on the costume and getting into character instantly changed the mood, and the reactions from everyone made it even better. It was impossible not to smile the whole time.”

Asked about the party overall, he added, “The party was amazing! Great vibes, great music, and lots of happy faces. Everything came together perfectly and it was a proper university celebration.”

On the highlight of the evening, he said, “Definitely the interactions with students — the laughs, photos, and festive energy. Seeing everyone enjoy themselves and fully embrace the Christmas spirit was the highlight for me.”

In Amsterdam, Wittenborg closed the year with a DJ Night Party on 12 December 2025 at ClinkNOORD, hosted by Clink Hostels. The event brought together students, staff, and alumni for an evening of music, dancing, and casual socialising.

Dadi Chen, Deputy Head of School of Business, said it was great having alumni join the event, noting the enthusiasm of students who were keen to ask questions. “What an amazing night! We are still buzzing from the energy and happiness shared at the recent party, bringing together our brilliant alumni, staff, and students.”

Wittenborg alumna and Financial Administrator Amal Obi Orm added, “The DJ Party in Amsterdam was a wonderful way to close the year. I really enjoyed meeting staff, connecting with new and old students, and sharing fun moments together. Dancing, enjoying drinks, and playing games with both students and staff made the event lively and memorable.”

EBA Amsterdam student Ahd El Kafi, who designed the event poster and flyers for the event, said, “Seeing something I created become part of such an important end-of-year moment was a proud and rewarding experience. The December Block event is one of those occasions where students, staff, alumni, and leadership all come together, reinforcing the strong sense of connection at Wittenborg.”

With house, EDM, and mixed genres setting the tone, and a mini game zone keeping energy high, she added, “Moments like these show how creativity can bring people together and make the end of the year feel truly special.” 

WUP 18/12/2025 
by Erene Roux 
©WUAS Press

Tags
#SDG3: Good Health and Well-being
#Internationalisation
#internationalstudent
#Diversity
#apeldoorn
#studyinholland

Wittenborg Celebrates New Outdoor Sculptures in Apeldoorn's Catharina Amalia Park

https://www.wittenborg.eu/wittenborg-celebrates-new-outdoor-sculptures-apeldoorns-catharina-amalia-park.htm

Wittenborg CEO Maggie Feng Part of Jury for New Catharina Amalia Park Sculptures

Wittenborg’s Maggie Feng, CEO, was delighted to be part of the jury that selected a new series of contemporary sculptures for the Catharina Amalia Park in Apeldoorn.

The installation, designed by internationally renowned Dutch designer Ineke Hans, was unveiled to the public on 15 December. Commissioned by the Municipality of Apeldoorn in collaboration with the ACEC Foundation, the project brings a modern interpretation of the historic garden vases of Paleis Het Loo into one of Apeldoorn’s most beloved green spaces.

The sculptures transform traditional vase forms into functional benches filled with origami-like flowers and are positioned thoughtfully along park paths and water features. Crafted from warm, natural wood, they harmonise with the park’s greenery while adding a playful contemporary accent.

Feng explained the jury’s process: “The selection began almost three years ago with a wide net of artists considered. This particular artwork scored very high. The artist embedded the story of Paleis Het Loo and its culture beautifully into her work. We are proud to help make art accessible to everyone in Apeldoorn while enhancing public spaces.”

The ACEC Foundation, which advises the Municipality on public art, ensured the sculptures align with both the park’s spatial layout and Apeldoorn’s historical and cultural heritage.

The new installation not only serves as functional public furniture but also connects the city’s royal history with contemporary design, inviting visitors to enjoy an artistic experience in daily life.

For more information on the installation and the designer, visit the ACEC website.

WUP 17/12/2025 
by Erene Roux 
©WUAS Press 

How Risk Management and Financial Indicators Drive Corporate Sustainability

https://www.wittenborg.eu/how-risk-management-and-financial-indicators-drive-corporate-sustainability.htm

Guest Lecture by Dr Muhammad Naveed Explores Financial Risk, Sustainability and Investor Confidence

Wittenborg recently welcomed Dr Muhammad Naveed, a leading expert in finance, for an insightful guest lecture titled 'How Financial Indicators and Risk Management Practices Shape Corporate Financial Sustainability and Investors’ Confidence'.

The lecture took place on 17 September, at Wittenborg’s Brinklaan campus in Apeldoorn and online, giving students from the International Business Administration (IBA) programme the opportunity to engage directly with an internationally recognised finance scholar and policymaker.

Naveed is a Professor of Finance at Bahria University and serves as Advisor on Financial Economy to the Government of Pakistan, providing guidance on financial reforms, economic stability, investment facilitation and corporate sustainability.

“I am a Senior Professor with a background in Corporate Finance, Corporate Governance, Capital Markets and Financial Economy,” he said. “My work focuses on research, teaching and contributing to academic excellence, policy development and corporate-academia advocacy.”

Previously, Naveed served as Dean of Management Sciences and Principal of the Business School at Bahria University. His academic and policy contributions reflect a commitment to strengthening financial systems and promoting sustainable economic growth.

During his lecture, Naveed addressed four interconnected themes: financial risk management, corporate financial sustainability, investors’ confidence and financial analysis.

“These topics are highly relevant as they form the foundation of resilient financial systems,” he explained. “Risk management safeguards against uncertainties, corporate sustainability ensures long-term stability, investors’ confidence attracts and retains capital, and financial analysis underpins informed decisions. Collectively, they reinforce capital market strength and economic growth.”

“The main message I wanted to give students,” Naveed said, “is that understanding risk management, sustainability, investor confidence and financial analysis is essential. Mastering these areas equips you to build resilient financial systems, make informed decisions and contribute to strong capital markets and economic growth.”

The session was highly interactive, with students engaging in thoughtful discussions and case analysis. “The interaction with the audience was engaging and interactive,” he reflected. “I encouraged questions, welcomed diverse perspectives and facilitated discussions to ensure concepts were clearly understood and practically connected to real-world examples, such as the case study of Tesla.”

Several students posed insightful questions, sparking conversations about the relationship between corporate risk-taking and investor perception, as well as how sustainability practices influence long-term financial performance.

Naveed concluded by offering practical advice for students aspiring to work in finance-related fields. “Learn about the new age of finance with increased focus on fintech, financial analytics and sustainable finance,” he advised. “Unleash the acumen of the CFO towards innovation.”

WUP 16/12/2025 
by Erene Roux
©WUAS Press

Tags
#SDG11: Sustainable Cities and Communities
#Internationalisation
#Diversity
#apeldoorn
#highered

Wittenborg Associate Professor Discusses Sustainability and Tourism at University of Bologna

https://www.wittenborg.eu/wittenborg-associate-professor-discusses-sustainability-and-tourism-university-bologna.htm

Vanessa Menezes Presents Results of Wittenborg’s Erasmus+ Busy Bees Project  

Wittenborg associate professor Vanessa Menezes participated in an Erasmus+ Staff Mobility activity at the University of Bologna’s Rimini Campus in Italy from 16 to 20 October. The event brought together approximately 100 participants, including students from the university’s Bachelor of Economics in Tourism & Cities and Master’s in Tourism Economics & Management programmes, along with faculty members. 

Menezes delivered the main welcoming lecture to students, addressing the theme of Eco-innovation in Touristic Destinations and sharing insights into how innovation can foster more sustainable and competitive destinations. She also led a workshop on Sustainability in Hospitality, discussing inspiring real-world cases and presenting the results of Wittenborg’s Research Centre’s Erasmus+ project Busy Bees. The topics included Life Cycle Analysis, Green Marketing and Greenwashing, as well as how students can collaborate with SMEs by proposing simple yet innovative ideas. 

The associate professor thanked the University of Bologna for the hospitality, highlighting that it was truly a privilege to connect and exchange ideas with such an inspiring academic community. “The University of Bologna is one of the oldest and most prestigious universities in the world, and this was an invaluable opportunity not only to observe their operations but also to exchange knowledge and gain new perspectives.” 

She added that, as a lecturer in tourism and hospitality, it was rewarding to visit Rimini, a popular destination in Italy and Europe, and see how the city lives and breathes tourism in its everyday life. “This exchange was part of a mobility programme sponsored by Erasmus+, which continues to foster collaboration and knowledge exchange across Europe. The programme offers great opportunities for both our staff and students to gain a fresh perspective on knowledge and education. I would encourage more people to take advantage of this opportunity,” Menezes concluded.

WUP 15/12/2025 
by Ulisses Sawczuk 
©WUAS Press 

Tags
#Erasmus+
#research
#ResearchCentre
#Internationalisation
#Diversity
#SDG17: Partnerships to achieve the Goal

Timane Shares How Students Can Use Research Methods to Navigate Career Transitions

https://www.wittenborg.eu/research-your-way-career-success-practical-tips-julieta-timane.htm

Timane Shares How Students Can Use Research Methods to Navigate Career Transitions

On 3 October, Wittenborg MBA students in Amsterdam attended a guest lecture titled 'Using Research Methods to Accelerate Career Progression', led by Julieta Timane.   

Timane is a Senior Lecturer in International Business at Rotterdam Business School, a Certified Career Coach, and the creator and host of the videocast Authentic Career Transitions. Drawing on more than 20 years of international HR experience, she shared practical strategies to use research skills, including critical thinking, problem-solving, data analysis, and synthesis of information, to navigate career growth beyond academia. 

Reflecting on her own career journey, Timane explained that she has lived in various continents, and made her own transitions: “During my mid-career period as a Corporate HR Professional I had a six-year career gap living in Asia – two years in Malaysia and four in Singapore. During that time, I became a CIPD HR Development Associate and an ICF-certified coach. I’ve started working remotely for IMPACT Group LLC coaching employees and partners based in Asia and that really triggered my interest in career transitions.”   

Since 2018, she has worked with expatriates and mid-career professionals to help them pivot successfully into new roles and industries. She also acknowledged the challenges many experience during career shifts: “Mid-career transitions can be very challenging because you have a lot of skills, a lot of expertise, a lot of knowledge, but you often just see the gaps in transition.” 
Timane encouraged students to begin by analysing themselves through a personal audit of strengths, values, and skills, using tools like VIA, StrengthsFinder, DISC, or journaling to clarify priorities. “What insight have you discovered about yourself, and how might it shape your career direction?” she asked. This reflection helps define a clear target profile, a career “hypothesis” to guide the next steps.   

She then explained the importance of researching the market like a literature review. Students were advised to track trends, map sectors and roles, analyse job postings, and tailor CVs, cover letters, and LinkedIn profiles to match evidence. Sharing research projects, data visualisations, or summaries publicly can also strengthen professional visibility.   
“If a recruiter skimmed your CV for 30 seconds, what’s the one thing you’d want them to remember?” she asked, emphasising clarity and impact. Networking was also highlighted as a key skill: “Build relationships, build bridges, connect with people, network. That’s critical. We should not only try to get, but also proactively give, you never know how you might help others. It’s a win-win.”   
Once in a new role, students were encouraged to approach the first 90 days as field research. Observing organisational culture, mapping stakeholders, identifying quick wins, and iterating continuously can help professionals adapt quickly. Research methods such as participant observation, qualitative data gathering, thematic analysis, and data interpretation can also guide negotiation and demonstrate impact. 
  
Timane framed career transitions as a research cycle: hypothesis, data gathering, experimentation, analysis, and adjustment, highlighting that evidence-informed approaches create a competitive advantage. She stressed the universal value of her advice: “For anybody that works, these principles can be applied... no matter the sector or level.”   

Timane also shared practical resources for career transitions. These included Switchers: How Smart Professionals Change Careers and Seize Success by Dawn Graham, Leaving Academia: A Practical Guide by Christopher L. Caterine and The 2-Hour Job Search by Steve Dalton. These books provide guidance on pivoting, reframing academic or professional experience, networking, job search strategies, and negotiation skills.   

Throughout the lecture, she emphasised three key principles for career advancement: growth-mindset, continuous learning, and a strategic approach. “Think strategically how you want to feel,” she advised, reminding students to take ownership of their career development.  

Nikita Pahwa, Associate Professor of Applied Sciences, said: “The aim of the lecture was to spark a discussion on the importance and application of research in career transitions. Julieta shared practical tips, from self-reflection exercises before applying for a job to strategies for handling common interview questions. Key concepts – including critical thinking, researching a role thoroughly, crafting customised cover letters, and negotiation – were all part of this interactive session.” 

WUP 12/12/2025
by Erene Roux
©WUAS Press
 

Wittenborg Takes Major Step Toward New Campus as Partners Sign Letter of Intent

https://www.wittenborg.eu/wittenborg-takes-major-step-toward-new-campus-partners-sign-letter-intent.htm

Wittenborg Partners With Developers to Build Sustainable Campus in Apeldoorn’s Learning District

Wittenborg University of Applied Sciences has taken a major step forward in the development of its new campus, set to become a central feature of Apeldoorn’s future Learning District in the Veldhuis neighbourhood. A letter of intent has been signed between Wittenborg, BPD | Bouwfonds Gebiedsontwikkeling and Dura Vermeer, marking the beginning of a strong collaboration between the municipality, urban developers and education partners.

The signing took place at Gemeente Apeldoorn and symbolises a shared commitment to transforming the former Nettenfabriek and Royal Talens sites into an inclusive, vibrant and sustainable urban district where living, learning and social connection come together.

The planned campus will include high-quality educational facilities, modern student accommodation and dynamic spaces where students, young professionals and local residents can interact. It aligns with Wittenborg’s strategic vision to expand its Apeldoorn student population from 1,500 to at least 2,500 in the coming years.

CEO Maggie Feng emphasised the significance of the moment, describing the partnership as the result of “years of patience, of networking, of listening, of learning, of determination”.

“Finally, we have become official friends,” Feng said. “This friendship means that we are committed to building a new campus in our Learning District right next to Apeldoorn’s train station, where Wittenborg can grow to at least 2,500 students, continue providing much-needed beds for international students, attract and keep international and national talent and help make Apeldoorn a younger and more diverse city together with all our partners.”

The letter of intent marks the beginning of a detailed development process, with an estimated move-in date around 2030–2031. Current students will not yet be affected by the transition.

The new district is envisioned as a lively, international hub – an area designed for studying, living, working and socialising. The partners aim to create an environment where young people and young-spirited residents feel welcome, where English is spoken freely and where diversity is seen as a natural part of daily life.

“We want this to be a place where everyone wants to be,” Feng added. “A place that is young, fun, international and built on shared values. It’s not about age but mindset.”

Shared Vision for Apeldoorn’s Future

The Learning District forms part of Apeldoorn’s wider ambition to rejuvenate the city, attract more students and young professionals and build a thriving urban community. It also fits within the municipality’s long-term strategy to become a leading Green City by 2040, with emphasis on sustainable urban development, innovation, circular economy principles and the ongoing energy transition.

Apeldoorn’s strategic plan includes goals such as significantly reducing household waste by 2025 and 2030, strengthening the city centre including the Kanaalzone, improving housing availability through both temporary and permanent solutions and fostering green, future-oriented business activity.  

WUP 10/12/2025 
by Erene Roux 
©WUAS Press

Tags
#apeldoorn
#SDG17: Partnerships to achieve the Goal
#SDG11: Sustainable Cities and Communities
#Internationalisation
#Diversity
#societalimpact

Wittenborg Students Share Their Erasmus+ Experience in Romania

https://www.wittenborg.eu/wittenborg-students-share-their-erasmus-experience-romania.htm

Wittenborg Students Apply Business Skills Abroad Through Erasmus+ Programme

Eight Wittenborg students recently returned from an inspiring Erasmus+ mobility programme hosted by Babeș-Bolyai University in Cluj-Napoca, Romania. The initiative forms part of the wider Erasmus+ framework, which offers students and staff the opportunity to study or complete traineeships abroad at partner institutions and strengthen international cooperation across Europe.

The one-week project in November 2025 combined academic work with cultural exploration and brought together students from across the continent for an intensive international learning experience. Participants joined one of two programmes: the Business Carrousel or the Gamification and Behavioral Hacks for Smarter Film Festival Ticketing project. Both tracks blended theory with hands-on work and challenged students to collaborate across cultures.

Learning Through Real Cases and International Teamwork

Students worked alongside peers from France, Poland, Norway and Romania. MCI Marketing and Communication student Sahana Mital said the highlight of her week was the collaboration itself.

“Working alongside students from France and Poland gave me the opportunity to learn different perspectives and approaches to problem-solving. It was fascinating to see how diverse ideas came together in our group to create innovative solutions for attracting more audiences to the festival,” she shared.

She added that presenting ideas to festival representatives was a valuable moment, saying, “Their feedback helped me understand how industry professionals think and what they look for in practical solutions.”

For students in the Business Carrousel track, the programme offered a similar depth of practical learning. HBA student Nguyen Do Quyen appreciated how the project brought theory to life.

“What stood out to me the most was the project itself. It was extremely practical since students could apply what they learn in class directly to the project. We had lectures and discussions that were helpful and we had to apply what we learned to resolve a real business case,” she said.

Quyen also reflected on the value of representing Wittenborg abroad. “I felt very proud to be one of the representatives for Wittenborg. Programmes like this give students the opportunity to gain more experience and promote our school to other countries in Europe.”

A Vibrant Setting for Cultural Exchange

Cluj-Napoca, known as one of Romania’s most dynamic student cities, made a strong impression on the group. HBA Sport Business Management student Arshia Baharloueiyancheshmeh described the city as a key part of his positive experience.

“Cluj-Napoca has a unique energy as a student city. Exploring its historic streets, cafés and landmarks made the whole experience even more memorable,” he said. “The mix of academic activities and cultural experiences made the stay both inspiring and enjoyable.”

Arshia also highlighted the international atmosphere. “We quickly built a great connection. Spending time with people from different backgrounds helped me broaden my perspective and appreciate how diverse and inspiring international collaboration can be.”

A Successful Week of Cooperation

Across both programmes, students consistently mentioned the strong teamwork, open exchange of ideas and professional insights gained through the Erasmus+ activity. Many described the week as both academically enriching and personally meaningful.

Sahana summarised the experience simply: “The collaborative energy stood out. Everyone contributed unique perspectives and it gave me a strong sense of accomplishment.”

Looking Ahead

Wittenborg is continuing to explore new Erasmus+ mobility opportunities that will offer students further chances to build international experience, expand their networks and apply business knowledge in a global context.

WUP 08/12/2025 
by Erene Roux 
©WUAS Press 

Wittenborg’s December Block Welcomes Students from More than 20 Countries

https://www.wittenborg.eu/wittenborgs-december-block-welcomes-students-more-20-countries.htm

International Students Arrive in Apeldoorn, Amsterdam and Munich for Final Intake of 2025

Wittenborg has welcomed more than 50 new students for its December 2025 block, reinforcing its position as one of the most international business schools in the Netherlands. The students are pursuing programmes in business administration, entrepreneurship, management, logistics, health and social care, artificial intelligence, and other specialisations at Wittenborg’s study locations in Apeldoorn, Amsterdam and Munich.

Wittenborg’s international community is supported by its distinctive six-intake-per-year system, which offers flexibility for students to start their studies throughout the year. The next entry date is February 2026, followed by further opportunities in April, May, August, October and November.

A Warm Welcome in Apeldoorn  

Wittenborg’s Introduction Week took place from 24 to 27 November, giving new students insight into academic expectations, cultural adaptation and the support services available at the business school. During the welcome gathering in Apeldoorn, Rector Ron Tuninga addressed the new cohort with a message focused on international understanding and community.  

“You’re very welcome here at Wittenborg, coming from many different places around the world,” he said. “It is a real opportunity for you to travel the world without having to go everywhere because the world is here.”  

Drawing on his experience as an international student himself, he encouraged students to build friendships across cultures.  

“Some of those people will become your friends for life. If we understand each other better, then together we can make a better world.”  

He also advised students who may wish to remain in the Netherlands after graduation to consider learning Dutch. 

“If you want to stay here and work for a bit, I cannot recommend enough learning the language. It gives you access to the culture and increases your opportunities.”

Tuninga closed with a light-hearted remark about Dutch weather: “We always say we have four seasons in one day. But luckily you didn’t come for the weather.”  

A New Chapter for International Student

Among the new arrivals was Natalie Pestukova from the Czech Republic, who has started her studies in Entrepreneurship and Small Business at Wittenborg’s Amsterdam study location.  

Originally from the Moravian region, she said she was drawn to Wittenborg because of its practical approach.  

“I’ve always liked the idea of studying business and when I found out about Wittenborg I got super excited about how hands-on it is and how graduates have better work opportunities,” she said.  

Natalie already knew the Netherlands well, having previously lived in The Hague as an au pair. “I absolutely fell in love with the culture and how open-minded everybody is. I felt something calling me back here,” she explained.  

Before returning to the Netherlands she spent two years in California, where she attended UCLA courses alongside her au pair programme.  

Now settling into this new chapter Amsterdam, she said what excites her most is the school’s international environment.

“The diversity is amazing. I get to learn about other cultures, make new friends and learn from professionals from different countries with different experiences.” 

WUP 05/12/2025 
by Erene Roux 
©WUAS Press 

Tags
#SDG4: Quality Education
#Internationalisation
#Diversity
#Ethics
#internationalstudent
#studyinholland

Wittenborg Lecturer Joins Erasmus+ KA131 Sustainability Training in Dublin 

https://www.wittenborg.eu/wittenborg-lecturer-joins-erasmus-ka131-sustainability-training-dublin.htm

Emmah Muchoki Joins Erasmus+ Training on Sustainability

Emmah Muchoki, Senior Lecturer and Education Support at Wittenborg University of Applied Sciences, recently took part in a staff mobility training under the Erasmus+ KA131 programme. The course, Sustainability for Higher Education Professionals, was hosted by Dorset College Dublin in Ireland from 15 to 19 September.  

Learning About Sustainability and Leadership  

The training brought together ten participants from higher education institutions across France, Italy, Germany, Norway and Poland. Muchoki said the course provided valuable insights into how sustainability can be embedded in leadership and decision-making.  

“I learnt a lot on how sustainability and the role of sustainability in leadership. The review and discussion of real-world examples of sustainable practices and circular economy initiatives stood out for me,” she said. “An interesting case study we did in class was Elizabeth Holmes & The Theranos Deception, which focused on the role of ethics in business.”

Cultural Exchange and Networking  

Beyond the classroom, Muchoki said the experience offered a valuable opportunity to connect with peers and explore Irish culture.  

“Networking with professionals from other institutions and enjoying the Irish culture was wonderful. Visiting places such as the Glendalough Monastic Site, the Guinness Museum, the National Irish Museum and Trinity College were great cultural experiences.”  

Exploring the ‘Three Ps’ of Sustainability  

A key theme of the course was the concept of the “Three Ps” — people, planet and profit, which together form the triple bottom line in sustainability.  

“The Three P’s of sustainability—people, planet and profit — offer a guiding principle for modern organisations,” Muchoki explained. “They help businesses stay true to ethical values while remaining profitable. Ethical and sustainable practices ensure that organisations operate in ways that are environmentally friendly, socially responsible and economically equitable.”

The programme was delivered by Senior Lecturer Jerry O’Connell, who reflected on the experience:  

“I enjoyed delivering the course on behalf of Dorset College Dublin to a group of diverse academics from across Europe. Learning from each other in a respectful and collaborative forum is also a very beneficial way I can continue to improve this course for future participants.”  

Supporting Wittenborg’s Global Vision  

Muchoki’s participation in the Erasmus+ KA131 Staff Mobility Programme reflects Wittenborg’s ongoing commitment to internationalisation and professional development. Through such opportunities, staff members gain international experience, expand their networks and bring fresh insights back to the school.

WUP 03/12/2025 
by Erene Roux 
©WUAS Press 

Tags
#Erasmus+
#Internationalisation
#Diversity
#research
#SDG17: Partnerships to achieve the Goal
#Ethics