Wittenborg Stand at Event Exhibition Area a Resounding Success

EAIE Rotterdam opened its doors on Tuesday, 26 September, with thousands of participants from various countries attending its vast array of activities. Held at the vibrant Ahoy venue in Rotterdam, this year’s conference has the theme ‘Connecting Currents’.

Wittenborg’s stand (booth D35) at the ‘Study in NL’ pavilion opened yesterday and will be in operation until 29 September, the last day of the event. The school is represented by its president, Peter Birdsall, CEO Maggie Feng, head of the School of Business Rauf Abdul, associate professor and programme coordinator Dadi Chen, Assurance of Learning manager Kriszta Kaspers-Rostás and Process & Quality manager Myra Qiu. Also participating are senior Communications Manager Sinem Dosdogru, senior lecturer Zijian Wang and assistant professor Fahad Shakeel.

By joining EAIE Rotterdam, in addition to networking with other higher education institutions and professionals, Wittenborg aims to increase its visibility and further build brand awareness in the Netherlands, Europe and around the world. To promote the school’s educational products and services to diverse target audiences, the team has developed specific strategies and different materials such as flyers and internally distributed informative materials to keep its representatives up-to-date on the latest Wittenborg developments.

President of Wittenborg Peter Birdsall highlighted the importance of the role played by EAIE (European Association for International Education) for internationalisation in higher education. 

“EAIE is a dynamic and international event that fosters discussions on all sorts of topics related to higher education, as well as the exchange of new ideas and perspectives. This attests to the importance of diversity and internationalisation for higher education, at a time when the Dutch parliament wants to push through a new law before the end of the year, drastically reducing the numbers of international students from 2024. The theme for this year’s EAIE conference is ‘Connecting Currents’, and we hope this, together with the international atmosphere of the event, will raise awareness about the crucial role of connection,” Birdsall said.

According to Assurance of Learning manager Kriszta Kaspers-Rostás, the conference has gathered a vibrant community of professionals and academics in higher education. “There are lots of open-minded people to speak to and insightful informative sessions to attend. I have been talking to a great number of people, and many of them are from other parts of the world, such as the USA, Asia and French Guyana. Our Wittenborg stand is quite striking, which makes it easy to invite people over, and I have noticed that more people have recognised us than in previous conferences.”

Conference programme

EAIE Rotterdam’s programme features a great variety of activities including workshops, presentations, networking events, panels and guided visits to the campuses of higher education institutions. Participants have the opportunity to network and seek potential partnerships, as well as gain valuable insights into the latest trends and research in higher international education and topics related to technology, sustainability and marketing.

WUP 28/9/2023
by Ulisses Sawczuk
©WUAS Press