Representative Michael Sheppard Connects with Experts from Various Countries

On 18 October, Wittenborg Recruitment and Sales Representative Michael Sheppard attended the Study.eu Digital Marketing Day in Prague, Czech Republic. Organised by Study.eu, the most-visited study choice website to find universities in Europe, the event aimed to provide participants with opportunities for networking and learning more about market trends and innovative approaches to digital marketing.  

Approximately 60 people attended, among social media managers and marketing professionals from European higher education institutions of multiple countries. The programme included various speakers covering topics such as content audit and user journey mapping, student recruitment, data-driven content creation, community building, Google and Meta campaigns and working with student ambassadors. The venue was the traditional restaurant Kolkovna Celnice, located in the heart of Prague’s Old Town, amid an enchanting medieval atmosphere. 

Sheppard commented that his participation in the Digital Marketing Day increased his understanding of digital markets, and allowed him to look more closely at Wittenborg's digital presence.

“The event was excellent, very well-organised and full of interesting and relevant content. The most important aspect was recognising how my work as a primarily in-person representative is linked and affected by the online presence that Wittenborg has. While events like this always offer new ideas and practices, it was great to recognise the many great things Wittenborg and our staff are already doing,” he summed up.  

WUP 05/11/2024 
by Ulisses Sawczuk 
©WUAS Press