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Business Students and the Credit Crunch.

How did it get this far? How did it affect us? What caused the world recession? Will it have an impact on our future? Why think about marketing now? These and many more questions, answers and solutions were discussed during a Seminar last Friday given at Wittenborg by Tanya Dimitrova MSc, marketing specialist at Wittenborg, now also lecturing at the University of In-Holland, Rotterdam.

''The seminar exposed students how marketing should be applied during these turbulent economic times. The seminar gave an in-depth understanding of business behavior during times of recession, proofing that management is prone to make irrational decisions as a result of reacting to market fear and panic. For example, by immediately slashing marketing budgets to lessen the effect of the financial downturn of the market. Whereas other companies may adopt a “Chaotic” management approach to look for emerging investment opportunities within the market.

By the end of the seminar participants were asked to make a presentation about a company of their choice and analyze its behavior prior and during recession. Students were asked to give recommendations on how the company of their choice should have acted on emerging business opportunities that may have resulted in creating value for their customers without losing money during these times of economic squeeze. " Sanae El Bahjaoui, Wittenborg Business Student, Morocco.

All these questions and more were discussed in today’s business seminar – if you want to learn more about the Business Lectures and Seminar and how to join them please Call 0570 672688 or send us an E-Mail using this form