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Wittenborg at the Education Fair in Utrecht

The managers of tomorrow will be all rounders and have a strong international profile. Industry needs young business administrators and international managers who will be prepared to innovate and develop within an existing organisation. Long gone are the days when it was realistic for a starting professional to expect to stay with the corporation for life, and nowadays it is even not a guarantee that a starting professional will continue in their initial field of expertise. Often hospitality management students enter the banking industry, and trained financial services specialists find themselves managing a health care centre.

If this is the case, then we should turn this around from the start and offer more business programmes that start broad, give students the perfect sound foundation on which they can develop their skills and competencies within numerous fields, and specialising in one maybe two fields at Bachelor level.

The Netherlands, one of the worlds top business economies is facing an enormous task in developing its economy into a highly efficient and especially high quality “knowledge” and service based economy. Competition is tough, as these ambitions are also those of surrounding countries within the EU. In order to achieve the status of “quality knowledge powerhouse”, a sort of national “research and development centre”, the Netherlands needs to develop young international business graduates who can easily learn and work in truly multinational, multilingual and multicultural environments.

A Bachelor of Business Administration degree title covers all the business domains, so let us ensure that employers can rely on solid all rounders with international outlook and experience graduating from our business schools and Universities.