Meet EuroCHRIE's New Director of Conferences – Wittenborg CEO Maggie Feng

Wittenborg CEO Maggie Feng Elected to EuroCHRIE Board of Directors

Congratulations are in order for Wittenborg CEO Maggie Feng who has officially been elected to the Board of Directors of EuroCHRIE - The European Council on Hotel, Restaurant & Institutional Education. Feng is now serving as EuroCHRIE's Director of Networking and Conferences. This comes on the heels of the announcement that Wittenborg University of Applied Sciences will host the prestigious hospitality and educators conference in 2021.

Conference Has True Added Value

Feng said she is thrilled to serve the organisation in this capacity. "The conference has true added value for many educators, scholars, researchers, managers, directors of institutes in the hospitality, tourism, even recreation sector. I believe that this role, Director of Conferencing and Networking, is vitally important for this group of hardworking and like-minded people to be able to serve the community in the coming years in whatever shape or form."

Sustainability Key

According to Feng, one of her goals in the role as Director of Conferences will be to establish a truly sustainable process in terms of future events. "In other words, I would like to set a package that will be useful to all future conferences, a foundation that they can keep working on and improving on, while at the same time giving room to each host to add their signature touch and speciality to the conference."

Meanwhile, Wittenborg, led by Feng, is working closely with the team behind this year's host city, Aalborg in Denmark, where EuroCHRIE2020 is due to be held from 5 – 8 October, although organisers are keeping a close eye on the situation around COVID-19.

Wittenborg to Host EuroCHRIE2021

Looking forward to Wittenborg hosting the conference in 2021 in the Dutch city of Apeldoorn, Feng said: "The conference will not only give us the opportunity to interact with researchers and research-minded scholars, but also to share teaching and learning experiences with educators and improve on our practice, so that our students get an even better learning experience. I expect hundreds of undergraduate and postgraduate students to get involved in different roles during the conference. This will be a great learning opportunity for business, event, and hospitality students."

Wittenborg's hospitality programmes are some of the most popular among students. Its Hospitality Business Administration pathway offers specialisations of its broad BBA bachelor’s programme, such as Hotel & Hospitality Services Management, Event Management, Tourism Management, Hospitality Management and Sport Business Management. It also offers a number of joint bachelor’s & master’s degrees with the University of Brighton.

WUP 4/8/2020
by James Wittenborg
©WUAS Press